C+C Projects: Nike Sportswear Launch Jakarta

In August we worked along side Future 10 Productions to launch the new Nike Sportswear line in Jakarta. This was part of a global launch to coincide with the Beijing Olympics, in which countries all over the world held locally organized events. Aside from collaborating with Future 10 on the creative concept, we curated a video art exhibition, worked with designer, Leo Theosabrata on the exhibition space and developed a limited edition set of flip books. The video exhibition featured 8 Indonesian artists/ art groups who created new works inspired Nike's 8 icon products. Each of the videos stood out with the artist's unique style, and were an amazing contribution to the show.

Thanks to the guys at WhatNot for all their help, and a special thanks to all of the artists: Ademus & M. Akbar, Adel Pasha, Anton Ismael, Darbotz, The Secret Agents, Irwan Ahmett, Ate (Open Labs), and The Slyndicates.

Check out pics of the space and event. Also, keep an eye out for another posting about the flip books.

The Air Max

Installation by Ademus & M. Akbar

Leo Theosabrata

Installation by Ate (Open Labs)

The Flip Books

Sanchia (The Slindicates) and her monsters